Our Story

Turtle Creek was founded in the summer of 2017 by Devin Hildebrand. Born out of a period of personal challenge, Turtle Creek emerged as a symbol of strength, resilience, and self-empowerment.

The idea for Turtle Creek came from a serene creek in my backyard, filled with what seemed like over a hundred turtles. This quiet place was my refuge, a place to think and reflect during tough times. Watching the turtles, I made a decision to look inward to myself and commit to forging a strong future. This commitment to self-empowerment is at the heart of Turtle Creek.

 

Our Mission

Empowerment Through Quality

Our core mission is to provide high-performance, versatile, and durable products that embolden individual customers. We believe in treading our own paths and making our own decisions, and we hope our products help others do the same.

Our tagline, "Forge your future," embodies our belief in self-determination and capability. It is our hope that Turtle Creek products can aid anyone seeking to cut their own path through life.

Vision for the Future

We aim to revolutionize high-performance products by elevating their quality and merging them with style. Our goal is to become a premier US brand of flashlight products and apparel for outdoor enthusiasts and working people.

 

Our Products

Unique and Special

All of our products are designed with performance, functionality, and style equally in mind. This combination sets us apart and ensures that our customers are always prepared and looking their best.

 

Meet the Team

Turtle Creek is a family affair, run by myself, Devin, and my wife, Lacie. As the founder and general leader, I handle all daily operations and decisions. Lacie contributes her talents to design work, product development, website design, and store displays. Together, we embrace challenges and tackle the unknown, leading a unique and fulfilling life forward.

 

Our Values

Guided by Love and Challenge

Our company culture is rooted in love and the joy of embracing challenges together. We believe in tackling the unknown together, much like our products are designed to do.

 

Customer Experience

Power and Style

When customers use our products, we want them to feel empowered, capable, unique, and stylish. Our commitment to this ensures that our customers are always prepared for their next adventure.

 

Future Goals

Innovating and Expanding

We aim to become a premier US brand of flashlight products and apparel. We will continue to push the envelope, looking for the newest cutting-edge technology in flashlights and outdoor apparel.